Maternity Service?
Maternity Leave: it's Time for a Re-Brand and a Re-Frame
In a recent Instagram reel (ok- I admit it, I was doom scrolling), journalist Emma Barnett shared a sneak peek of her upcoming book, Maternity Service: A Love Letter to Mothers from the Frontline of Maternity Leave. Her words (eloquently and articulate) stopped me in my tracks.
The word "leave" in the context of Maternity Leave is misleading, isn’t it? We often think of “leave” as time away from work, a break, a pause. But in reality, there is no "leave" when it comes to matrescence, especially if it is for the first time. We all know this, yet, no one thought to change the word.
You do leave behind paid work though, and yes, parts of your old self too are left behind. But in return, you’re thrust into a life where you are always on. This new life, where everything changes and you are on call, 24/7, there is no “leave” about it.
This is where the term Maternity Service feels so right. I sighed a huge sigh of recognition and validation when I first heard Emma Barnett’s words.
There’s something about it that rings true to the all-encompassing nature of mothering. Because it is a service, a constant offering of yourself, your time, and your energy. And something more we need to recognize? That mothering is a service to society. It’s a sacred, ongoing commitment to the future that goes largely unseen and forgotten. But other mothers see this. This is why it feel so right for me to be a birth worker at this time. For minds to come and redefine constructs like “maternity leave” and bring us “maternity service”.
The breakdown of extended family units and the weakening of the traditional "village" means that most mothers, certainly all the mothers that I know, are left to navigate this massive shift alone or with minimal support. The demands of matrescence are immense, and yet we often have no real framework for understanding them. We don’t talk about matrescence as a cultural rite of passage, or as an intense, all-consuming work of service. And this lack of language makes it harder for new mothers to see themselves in the full scope of their journey.
But a rebrand could be the first step in changing that.
More than just a break from paid work, maternity service acknowledges the totality of the experience—emotionally, physically, and mentally. It honors the work that goes into raising the next generation, and by doing so, creates a more accurate cultural conversation about what mothers really need.
As mothers, we need to recognize and demand that our work be valued—not as a leave, but as a service that deserves both acknowledgment and support. We need a cultural shift that celebrates matrescence as an ongoing process of transformation, rather than an isolated, fleeting moment in time.
I absolutely love the idea of Maternity Service becoming a regular part of the conversation around motherhood. I believe it has the power to reframe how we think about maternity leave and reshape the way society views the work of mothering. Because in the end, mothers are the key to the cultural changes we absolutely require around themes of pregnancy, birth and postpartum.


